Reichert Technologies
Buffalo, NY – December 3, 2010 – Reichert Technologies, the global leader in the design and
manufacture of high-quality diagnostic instruments and equipment for ophthalmologists,
optometrists, and retail eye care centers, today announced the launch of a new, completely
redesigned and expanded company website that vastly improves the user experience for its
customers. The newly revamped site features improved navigation and e-commerce capabilities,
enabling direct access to key product information while allowing the customer to purchase and
request quotes online.
"We not only redesigned the look and feel, we greatly improved the technology so users can
better communicate with Reichert, get easier access to distributor information, and engage with
our content and resources faster than ever," said Ed Bujanowski, Reichert's Creative Services
Manager.
With a renewed focus on customer usability, www.Reichert.com is aimed at providing customers
with the best possible interface for learning about product features, downloading product
resources, requesting product quotes, and utilizing e-commerce to purchase select products
online. Reichert’s new site utilizes a powerful content management system in concert with robust
contact relationship management software with the focus on not only improving the overall user
experience, but also enhancing the ability to better communicate with and meet the needs of
Reichert customers.
"We have so much to offer our customers, whether they are doctors, distributors or patients. We
just needed a more effective vehicle to deliver our product information to them. I’m excited
about our new site and I think our visitors will be extremely pleased with its functionality,” said
Jerry Cirino, Reichert Chairman and CEO.
The www.Reichert.com redesign is the next major step the company has made to help promote
their new corporate identity after updating their logo earlier this year.
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With a history of over 150 years, Reichert Technologies, of Buffalo, NY, continues to be a global
leader in the design and manufacture of high-quality diagnostic instruments and equipment for
ophthalmologists, optometrists, and retail eye care centers. The company's products are used
for a wide range of applications, from common vision testing to diagnosing sight-threatening
diseases such as glaucoma and macular degeneration. Inventors of the Lensometer®,
Phoroptor®, and Non-Contact Tonometer, Reichert carries on its proud tradition by providing
ground-breaking products including the highly acclaimed TONO-PEN®, Ocular Response
Analyzer®, and Foresee PHP® Preferential Hyperacuity Perimeter.