Making Strides campaign raises $30,000 from Volk pink lens purchases Mentor, Ohio (July 9, 2012) – In 2009, Volk Optical developed an exclusive line of pink-ringed lenses to support the philanthropic efforts of its ophthalmic products distributor Pioneer International. With the sale of the 1000th lens, donations to the American Cancer society have reached $30,000.
The campaign originated as a celebration of Pioneer’s 10th anniversary. From each lens sold, $10 of the purchase price was matched with $10 each from Volk and Pioneer, resulting in $30 per lens donated to breast cancer research. Available exclusively from Pioneer, Volk 20D, 78D, 90D, and Digital Wide Field lenses are ringed in the signature pink of breast cancer awareness and engraved with the awareness ribbon.
“Statistically, one in eight U.S. women will develop invasive breast cancer over the course of her lifetime,” explains Valerie Nicola, Pioneer founder and CEO. “With this disease impacting not only women, but the lives of their loved ones, we felt it important to unite with Volk in an effort to support new discoveries, and a better understanding of cancer and its treatment.”
To order Volk Making Strides lenses, contact Pioneer International at 1.888.206.5380 or visit www.pioneerdoctor.com.
About Pioneer
Pioneer International has been a leader in distribution of ophthalmic products to the student market for over 10 years. Pioneer has built a reputation for unparalleled customer service, representing the best ophthalmic brands in the industry.
About Volk:
Volk Optical (www.volk.com) is an industry leader in the design and manufacture of aspheric optics. Glass lens construction and the company’s patented double aspheric technology result in the highest quality imaging for precision diagnostic and laser work. The company is based in Mentor, Ohio, USA.
Company Contact:
Volk Optical
Tim Warrell
7893 Enterprise Drive
Mentor, OH 44060
Tel: +1 440.942.6161
Fax: +1 440.942.2257
Email: [email protected]
Website: www.volk.com
Press Contact:
Halma Holdings PR Services
Lisa Wallner
11500 Northlake Drive, Suite 306
Cincinnati, OH 45249
Tel: +1 513.326.8045
Fax: +1 513.772.5507
Email: [email protected]
Website: www.halmapr.com